Key facts

• Within the 60 days after the Visitor Optimization, Motel Maria received 84 bookings, an increase of 55.56% compared to the same period of last year.
• Their revenue, therefore, literally doubled from 3.1k to 6.2k, an increase of 99.65%.
• The great thing is that we also managed to increase the ADR by 28.35%, from 57 to 74 Euro.
• Within the next 60 days, based on existing bookings, it will further increase to an average of 80 Euro, which is 60.66% higher than the same time of last year.

Located in the picturesque landscapes of Steyr, Austria, Motel Maria stands as a family-run haven, dedicated to providing guests with a unique and comfortable experience. The Mayrpeter family's commitment to hospitality and cleanliness sets the stage for a memorable stay at this charming motel.

Family-Run Hospitality with a Modern Touch

Motel Maria, being a family-run establishment, focuses on creating a warm and comfortable atmosphere for its guests. The stylishly renovated square courtyard offers a blend of modern elements with old traditions, providing a unique ambiance for a memorable stay.

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Situated on the outskirts of Steyr, just a few kilometers from the center, Motel Maria provides an incomparable view of the beautiful foothills of the Alps and the famous Christkindl Church. The motel offers free parking and an electric charging station, in line with the usual comfort of a motel.

Challenges and Goals

In the competitive hospitality industry, Motel Maria faced challenges in optimizing online bookings and enhancing revenue. To address this, the motel sought the expertise of Visitor, signing up for the Advanced Visitor Optimization service with the goal of revolutionizing its online presence and bookings.

Success-Driven Visitor Optimization

The Advanced Visitor Optimization service implemented a new set of cutting-edge strategies to elevate Motel Maria's online presence and bookings:

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• Dynamic Pricing Intelligence: Leveraging advanced algorithms and market trends, the new strategy ensured that Motel Maria's room rates were dynamically adjusted in real-time, optimizing pricing for maximum bookings while maintaining profitability. Implementing a dynamic pricing framework based on market trends and real-time data, to strategically increase ADR periodically based on trends. This resulted in an increase in Average Daily Rate (ADR) of 28.35%, from 57 to 74 Euro, which is expected to increase to 80 Euro based on existing bookings.
• Strategic OTA Partnerships: The Advanced Visitor Optimization service established strategic partnerships with emerging OTAs like Booking.com, expanding Motel Maria's reach to a broader audience of potential guests.
• Predictive Analytics: Utilizing predictive analytics, the Visitor service optimized outreach to areas with most searches like Austria and Germany.
• Enhanced Mobile Booking Experience: Recognizing the importance of mobile bookings, the new strategy focused on optimizing Motel Maria's mobile presence, offering exclusive deals and a seamless booking experience for on-the-go travelers.
• Innovative Promotions: Crafting enticing promotions such as early booking discounts and last-minute offers is also part of long-term strategies.
• Guest Engagement Insights: Valuable insights into guest preferences and behaviours, enables them to continuously enhance their services.

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These innovative strategies implemented through Advanced Visitor Optimization have profoundly impacted Motel Maria's financial landscape within just two months. The correlation between the improved ADR and sustained or increased occupancy rates lays the foundation for substantial revenue growth. The outcome is clear – Motel Maria is not just selling rooms; it's maximizing revenue per room, marking a pivotal shift in financial success attributable to the synergistic impact of strategic optimization measures. The positive trends in Motel Maria's business are depicted in the performance reports below.

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ADR, serves as a crucial metric that reflects the average price at which rooms are successfully booked. it is predicted to further increase to an average of 80 Euro, which is 60.66% higher than the same time last year.

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Remarkable Outcomes: A Closer Look

Outsourcing the complex OTA optimisation process to Visitor allowed Motel Maria to benefit from the expertise of a dedicated team of professionals who navigated the intricacies of the online booking industry. This partnership enabled the hotel to focus on delivering exceptional guest experiences.

Impressive Outcomes

The implementation of Visitor's OTA Optimisation brought about impressive results for Motel Maria within the 60 days post-optimization:

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• Bookings Increased by 55.56%: Motel Maria received 84 bookings, marking a significant increase compared to the same period last year.
• Revenue Doubled: The revenue literally doubled from 3.1k to 6.2k, showcasing an increase of 99.65%.
• ADR Growth of 28.35%: The Average Daily Rate (ADR) surged from 57 to 74 Euro, a noteworthy increase reflecting enhanced pricing performance.
• Projected ADR Growth: Based on existing bookings, the ADR is expected to further increase to an average of 80 Euro, a remarkable 60.66% higher than the same time last year.

Conclusion

Visitor's OTA Optimisation proved to be a transformative investment for Motel Maria. The introduction of advanced strategies resulted in significant increases in bookings, revenue, and ADR within the first 60 days of Visitor service utilization. Motel Maria's story stands as a testament to the positive impact of strategic online optimization in the competitive hospitality landscape. The Mayrpeter family continues to uphold their commitment to guest satisfaction, and with the support of Advanced Visitor Optimization, Motel Maria is poised for sustained growth and success.

What's next?

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